DAIWA Japanese utility-wear
Brand Focus

DAIWA: What's the Angle?

Dating back to the 1950’s, Japan’s DAIWA has been an international forerunner in the production of fishing tackle and gear - this then, would serve as a solid foundation for the brand's more recent expansion into more fashion-forward clothing, which seeks to act as a “bridge that seamlessly connects nature and the city.”

Taking various cues from the brand’s historic output, this line recontextualizes more practical and outdoor-centric materials and features, typical of the fishing world; whilst also stepping into more street-level fashion through casual, oversized silhouettes and a focus on everyday wearability.

DAIWA Japanese utility-wear

The result of this sees DAIWA provide contemporary updates to several classic pieces, with one standout example arriving in the form of the Reversible TECH MIL Overcoat – this reinvention of the typical parka style has been imbued with a modernized sensibility, owing to a range of functional features such as a reversible design, durable nylon fabric and a multi-pocket array.

DAIWA Japanese utility-wear

Bolstered by a range of wardrobe staples such as blazers and trousers, the brand's outerwear serves as the perfect entry point into the world of DAIWA: highly considered, technical interpretations of classic garments, marrying street style and outdoor attitude. Shop DAIWA's latest collection in store & online now.