Australian Megan Park launched her self-named label in 1997 after a successful career designing textiles for the likes of Givenchy, Dries Van Noten and Kenzo. The collection has now grown to include womenswear and accessories, homeware and childrenswear.

Every item in Park's Spring Summer 2010 collection has been stitched, beaded and embroidered by hand, with delicate intricate beading on crisp cotton camisoles and bright Aztec detailing on simple tunic tops. All of the prints are exclusive to Megan Park  and include hand block and hand screen-printing which can be seen in statement print maxi dresses as well as gossamer silk batwing tops.

The sumptuous beading, embroidery and hand printing are Park's trademarks and contribute to the timeless appeal of her feminine designs.